On April Facebook made the announcement of the new policy. The parent company announced the new algorithm would prevent “suggestive content” from being seen in the search page. Leaving many lingerie and swimwear brands in an awkward position.

“Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile. While these posts don’t violate our guidelines, someone in the community has reported them and our review team has confirmed they are sensitive.”

What is “too sexy” according to the new algorithm?. Instagram has kept that a secret, no information has been released as on what level is the content being considered “sexually suggestive”.

However, many lingerie brands as well as swimwear brands have already started to feel like the impact of the new algorithm. Smaller brands rely on social media to attract new customers, by not showing up on the discover page, the brands have felt the hit on numbers as well as sales.

In a report done in WWD (Women’s Wear Daily), brands like Playful Promises and Bluebella stated they are seeing a huge decrease on engagement.

We are bummed out but hope Instagram will find a better way to control the content being shared. As lingerie lovers in this era, we rely on social media to discover new brands, interact with other lingerie blogs, as well as interact with our readers.

What do you think Instagram could do to control the content shared instead of muting posts? How do you think this new algorithm is evaluating the content?

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